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Jose Morales, founder of Continental Bus Lines and his daughter Marylynn Alvarez

Continental Bus Lines celebrates 10th anniversary, adds another luxurious MCI® J4500 coach

SCHAUMBURG, IL — December 8, 2011 — Houston-based Continental Bus Lines has put its third MCI J4500 coach into service. The company purchased its first J4500 in 2010 and added another in May. Its newest J4500 features an upscale interior and comes equipped with the latest clean-diesel engine technology.

Jose Morales, who founded Continental in 2001 with a pre-owned MCI, has built his business to a fleet of eight motor coaches; nearly all are later models. His daughter Marylynn Alvarez, general manager, attributes the company's rapid growth to providing clients with exceptional customer service. "Our goal is to be the best," said Alvarez. "Our customers enjoy our newer fleet, especially the J4500 model — we have it out a lot."

Continental's newest J4500 features the latest model upgrades including a smooth-handling, wide-ride suspension, electronic stability control, Amerex fire suppression system, and the SmartWave® tire pressure monitoring system. Added options include three-point passenger seatbelts, Wi-Fi and power outlets at every seat. "Wi-Fi and power outlets are very popular with our passengers," said Alvarez, who noted that Continental primarily runs charters and tours throughout the continental U.S. and Canada.

In addition to superb customer service, Continental attributes its success to up-to-date marketing strategies, a new website, word-of-mouth endorsements and its pristine fleet that attracts new and long-term customers. "We're very good at communicating with our customers; it's a favorite part of my work," said Alvarez, who spent her teen years helping out at the company when time off from school allowed.

To keep pace with coach maintenance, Continental built a new building that houses a full-service and repair center featuring five maintenance bays and enough garage space for the coaches.

Motor Coach Industries, headquartered in Schaumburg, Illinois, is the largest manufacturer of intercity highway coaches for the tour, charter, line-haul, scheduled service, commuter transit and conversion markets in the U.S. and Canada. The company also operates six sales centers and seven service centers in the U.S. and Canada. Additionally, MCI is the industry's leading supplier of aftermarket parts for most makes and models.

Press contact: Patricia Plodzeen Public Relations, 847-283-0883; or Motor Coach Industries Marketing Department, 847-285-2035.

 

Motor Coach Industries: Corporate Address 1700 East Golf Road, Suite 300, Schaumburg, Illinois 60173 | Phone: 866-MCICOACH

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